It has been announced that Electrolux, the Sweden-made brand leading the international home appliance market with modern, stylish designs and premium quality, is now available for consumers in Myanmar to confidently choose and purchase at affordable prices with European quality. It has also been announced that Electrolux products, a European brand chosen by more than 60 million households across more than 150 countries, have been brought into Myanmar with specially crafted designs aimed at improving people's standard of living.
Electrolux home appliances, first produced in 1919, have stood for 100 years in European countries, continuously innovating and successfully breaking into Southeast Asian markets. Currently, the brand has also expanded into the Myanmar market through MEDG Groups Co., Ltd, a professional distribution company that fully guarantees quality and service.
Mr. Wijitchai Tangtheerajaroonwong, International Market Business Manager of Electrolux Thailand Company Limited, said, "Our Electrolux products are demonstrating our commitment through the best technology and innovation that can further elevate the living standards of consumers around the world, modern appearance and designs, high-quality performance, and the use of European technologies for long-lasting use." He added that over the next 3 to 5 years, Electrolux products are expected to see further market growth in the Southeast Asian market, and as Myanmar is a key strategic market, the company will produce and distribute kitchen appliances that offer consumers an authentic cooking experience, Laundry Solutions that preserve the quality of every type of fabric, as well as a wide range of other home appliances tailored to consumers' needs. "Every innovation is not just for the sake of creating something new. By creating in this way, we not only aim to raise living standards but also to support long-term environmental sustainability, ensure the durability of our products in the minds of consumers, and contribute to the growth of the business community," Mr. Wijitchai further explained.
As the leading brand in the home appliance market, Electrolux distributes its products under key standards such as "Taste Care" for enhancing the flavor of consumers' cooking, "Fabric Care" for making clothes last longer, and "Well-being" for achieving a better quality of life. In addition, these are products with innovative features, designs that remain fashionable with the times, and that are environmentally friendly. In terms of market distribution, the Electrolux brand can also be found at all key distribution points, including electronics retailers, hypermarkets, international-standard real estate projects, and e-commerce platforms.
Under the "Taste Care" category are products such as stoves, range hoods, ovens, microwaves, and refrigerators, which not only help provide healthy dishes when cooking at home but also assist in achieving the culinary standards of international hotels through Electrolux's kitchen appliances. As for "Fabric Care," products equipped with unrivaled European technology help consumers save valuable time, and even keep delicate fabrics that are difficult to wash, as well as soft and easily damaged handmade knitwear, brighter and longer-lasting.
Electrolux does not focus solely on raw materials and design aspects for its products, but also prioritizes energy efficiency and environmental sustainability. At the World Economic Forum held in Davos, the company was among the 1.3% of companies representing environmental sustainability efforts out of more than 7,500 companies that were shortlisted according to Corporate Knights' standards. The Electrolux brand has minimized climate change and its impacts, and as a low-carbon-emission product brand, it received the 2019 climate change protection award from the international non-profit CDP, as well as the Gold Class award in the annual RobecoSAM's Sustainability Yearbook. Electrolux is a market-leading home appliance brand that supports sustainable development, and its products are designed with a primary focus on climate protection, reducing carbon dioxide emissions by up to 66%.
To mark this year's 100th anniversary, Electrolux is giving back to its loyal customers with a lucky draw program called "100 years of bonding through sustainable innovation." For every purchase of 100,000 Myanmar kyats, customers will receive lucky draw coupons for a chance to win 100 grand prizes and many other prizes as a token of appreciation. This lucky draw program will run from September 17 this month to December 25, 2019.
Electrolux products are now available for purchase at Wai Yan Electronics, Living Square, Myo Thein Electronics, Pro 1 Global Home Center Myanmar, Ocean Super Center, Marketplace by City Mart, and electronics retail stores throughout Myanmar. For more information about Electrolux, please visit Electrolux Myanmar's official Facebook page at https://www.facebook.com/ElectroluxMM/ or www.electrolux.co.th, or contact the service center hotline at 09 9740050850, or the customer service center at 01-556997, 01-544664 Ext: 323, 324.
