A new, smooth and well-balanced taste created through an even more refined brewing technique
Myanmar Brewery Limited, Myanmar's number one beer company, has re-launched its product with a new design and new taste, and today officially introduces Kirin Ichiban beer. In order to deliver a flavor and aroma that is truly unique and unlike any other in the world, it uses only the finest, highest-quality barley, and is brewed using the unique First Press Method, a brewing technique that uses only the very first wort extracted from the malt.
Beer lovers across Myanmar can now fully savor the top-tier new flavor of Kirin Ichiban, which is smooth, balanced, and crafted using an even more advanced brewing technique. Thanks to this new production process and brewing technology, those who drink Kirin Ichiban will be able to enjoy its mellow, rich aroma and flavor.
"As Myanmar's beer market continues to modernize and evolve, we are constantly striving to elevate our First Press technique, which uses only the first wort extracted from 100% genuine malt. Today, we are proud to introduce an even better version of Kirin Ichiban than before. In order to give consumers the best possible experience, we have carefully and meticulously selected only the highest-quality raw materials and crafted this beer with great artistry and skill," said Takashi Harada, Brand Manager of Kirin Ichiban at Myanmar Brewery Limited.
"We first introduced Kirin Ichiban to the Myanmar market three years ago, and we are extremely proud of the success it has achieved in the market up to now. If you look at the excellent market growth potential and the market's response, it clearly shows that Myanmar consumers genuinely enjoy and continue to support the premium Kirin Ichiban beer, which is crafted with such artistry in Japan," Takashi Harada, Brand Manager of Kirin Ichiban at Myanmar Brewery Limited, further added.
Since Kirin Ichiban first entered the market, it has placed special emphasis on taste quality by respecting both the natural environment and the artisanal traditions of beer brewing. What sets Kirin Ichiban apart from any other beer is that it is brewed using only the very first wort extracted from genuine malt. In other words, it is the only beer in the world produced using this unique First Press technique, allowing drinkers to enjoy a clear, pure, smooth, and well-balanced premium beer full of rich aroma and flavor.
The iconic Kirin creature, the signature symbol of Kirin Ichiban, is a legendary being believed to bring good fortune and happiness, and it is no exaggeration to say that it is a brand deeply familiar to consumers across Asia. At present, Kirin Ichiban stands as one of the most successful products in Myanmar Brewery Limited's market lineup.
Kirin Ichiban is being distributed and promoted nationwide across Myanmar, and now, as a new form of digital engagement online, the Kirin Chatbot is available on Facebook Messenger to automatically answer questions related to Kirin Ichiban beer. We are pleased to announce that Myanmar Brewery Limited and Kirin Ichiban will be rolling out exciting new promotional campaigns in the coming months.
